February Updates
Rebranding, TMate, and Platform Improvements
TMate Rebrand
In February, we completed a full rebrand of our personal training direction. The product now lives under a new name — TMate.
We updated everything: positioning, visual identity, website, and social media. It wasn't just a new look, the tone of our communication with the audience changed too.
What is TMate?
TMate is our new B2B platform for coaches working with their own clients. In February, we launched a test entry into the market of independent specialists.
What we shipped:
Rebranding, TMate, and Platform Improvements
TMate Rebrand
In February, we completed a full rebrand of our personal training direction. The product now lives under a new name — TMate.
We updated everything: positioning, visual identity, website, and social media. It wasn't just a new look, the tone of our communication with the audience changed too.
What is TMate?
TMate is our new B2B platform for coaches working with their own clients. In February, we launched a test entry into the market of independent specialists.
What we shipped:
- a new product space specifically for coaches
- a 7-day trial for onboarding
- new exercises added to the TMate video library
Physical Life App
In February, we integrated NPS and CSI surveys directly into the app — previously, participants had to follow an external link to a third-party platform. Now the survey opens inside the app.
This simplified the user journey, reduced unnecessary redirects, and improved feedback collection.
We also released updates focused on product stability:
Food Tracker
In February, we integrated NPS and CSI surveys directly into the app — previously, participants had to follow an external link to a third-party platform. Now the survey opens inside the app.
This simplified the user journey, reduced unnecessary redirects, and improved feedback collection.
We also released updates focused on product stability:
- fixed barcode scanning issues
- corrected display errors in product cards
- technical fixes to the metrics system
Food Tracker
- The Recipe Builder is now open to all users.
- We analyzed and tested approaches to improve search.
- Fixed errors in diet data display.
Expert Department
In February, we hosted an expert session for participants: "Muscle Growth Plateau: Possible Causes and Solutions."
Marketing & Content
Top posts of the month:
- What you do in the gym matters, but HOW you do it matters even more
- You can’t lift the same weights forever. Here’s why
- The “10-Rep Max” myth
- 10 great tips to reduce calorie intake
In February, our first feature in the Dubai magazine feelinwell went live, along with a deep dive on Ramadan — covering how to train during the fast.
What's Next
A lot is happening behind the scenes, and we're excited to keep sharing it with you.
If you have questions, feedback, or just want to follow along as things evolve — reach out.
Contact us by e-mail: info@fizikl.co
License Number: 32779
License Address: Dubai Silicon Oasis, Techno Hub 2, I132-H, Dubai, the United Arab Emirates
FIZIKL IQ – FZCO